How Black House Redondo Beach Turned Its Instagram Bio Into a Free-Class Funnel
The link in the bio used to be a website. Now it is a conversation that qualifies every visitor and ends at the free-class form. 100% of conversations came straight from Instagram.
The Challenge
Black House Redondo Beach is the first public gym of the legendary Black House MMA team, home to some of the sport's greatest fighters, offering Jiu-Jitsu, Muay Thai, BOLT Wrestling and kids programs in Redondo Beach, California. Instagram is where the gym's new members come from.
The link in the bio pointed to a standard website, and the questions that followed arrived as DMs: which class is right for me, what is the schedule, who are the coaches, how do I try it. The coaching staff is on the mats, not on their phones, and a DM that waits until tomorrow is a prospect who walks into a different gym today.
The Solution
Fig.1 replaced the bio link with a conversational assistant built from the gym's programs, schedules, pricing and coach profiles, designed to do the front desk's job: qualify an interested visitor and get them into a free class.
Instagram Link-in-Bio Assistant
The first tap from any post or story opens the assistant. Visitors browse Programs, Program Schedule, Meet Our Coaches, Jiu-Jitsu, Muay Thai and BOLT Wrestling as visual cards, each with its own schedule and pricing.
A Guided Path to the Free Class
The assistant asks adult or kids, Gi or No-Gi, and experience level, then opens the Start Your Free Class form inside the chat. A visitor goes from a story tap to a sign-up without ever leaving Instagram.
Coaches Front and Center
Meet Our Coaches is the third most viewed card, with profiles for the head coaches so visitors know exactly who they will be training with before they walk in.
The Whole Gym in One Link
Programs, schedules, pricing, coaches and sign-up, all answered from one bio link, in the gym's own voice.
Results & Impact
- ✓100% of conversations arrived through the Instagram link-in-bio, proof that the bio link is the gym's real front door.
- ✓233 program, schedule and coach cards viewed, the questions a front desk answers all day, handled automatically.
- ✓Visitors who tapped through the Jiu-Jitsu flow were taken all the way to the free-class sign-up inside the chat.
- ✓58% of conversations began outside 9 to 5, with the single busiest hour at 9 PM, when nobody is answering DMs.
- ✓Visitors arrive on their phones straight from Instagram, exactly where the gym's audience lives.
Quantifiable Outcome
58%
of new-member conversations happened outside 9 to 5, and every one of them was answered on the spot.
Versatile Deployment
This experience can live anywhere: an Instagram link-in-bio, website pop-up, trade-show QR code, email campaign, multilingual microsite, or embedded in a brand partner portal. One build, multiple channels.
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