The Fig.1
Blog

Insights on AI agents, conversational experiences, and the future of how brands talk to their customers.

Shoppers stopped browsing, they started asking — an AI engagement agent answering a shopper on a brand site
FEATURED · MAY 13, 2026

Shoppers Stopped Browsing. They Started Asking.

The funnel that ran ecommerce for two decades is breaking in real time. Shoppers in 2026 don't want to dig — they want to ask. And the brands that understand this shift are quietly converting at rates the old funnel never touched.

Fig.1 Team·5 min read
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Content folder feeding an AI agent — apps needed content, now agents need content
MAY 1, 2026

Apps Needed Content. Now Agents Need Content.

When we first started building apps at Fig1 nearly 17 years ago, we learned something quickly: apps craved content. Now I see the exact same shift happening with AI agents.

3 min readRead →
AI chatbots are the new search engine
AUGUST 4, 2025

AI Chatbots Are the New Search—and Brands Need to Treat Them That Way

Consumers are no longer just googling—they’re asking ChatGPT, Claude, Perplexity. And your brand? It’s either showing up in those answers… or it’s invisible.

2 min readRead →
AI in advertising in 2025
AUGUST 4, 2025

AI in Advertising: The Future of Personalization and Efficiency by 2025

As we step into 2025, AI is poised to revolutionize advertising by delivering hyper-personalized experiences, optimizing programmatic campaigns in real-time, and generating high-quality content tailored to individual preferences.

2 min readRead →
AI is transforming the wine and spirits industry
AUGUST 4, 2025

How AI is Transforming the Wine and Spirits Industry

Explore how artificial intelligence is revolutionizing the wine and spirits industry, enhancing sustainability efforts and improving customer experiences.

2 min readRead →