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Insights on AI agents, conversational experiences, and the future of how brands talk to their customers.
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The Hours Nobody’s Watching
Every online business has a set of hours it doesn’t talk about. The site is live 24 hours a day; the business behind it is only actually open for a fraction of that. Here’s what happens in the hours nobody’s watching — and why “always on” was never really a staffing problem.
Is AI Video Creation Actually for Everyone?
AI has democratized video production. It hasn’t yet democratized creative direction — and that may be the biggest problem the next generation of AI video tools needs to solve. Why prompting is really directing, and what an AI director layer could unlock.
The Cart Abandonment Math: Why Real-Time Answers Beat Discount Emails
The industry has quietly accepted a ~70% cart abandonment rate as the cost of doing business online. It isn't. Here's the math on what happens when a Brand Agent answers the hesitation in the moment — not three days later at 10% off.
The Conversations Are the Data
Every brand is sitting on the best market research it will ever get — and mostly ignoring it. Not the survey nobody finishes. Not the dashboard that shows what happened last week. The actual questions customers are asking your brand agent right now.
Your Website Is Your Worst-Performing Salesperson
Every business has a website. And nearly every business is quietly disappointed by it. The one salesperson every company already has — live, top of funnel, working around the clock — is also the weakest performer on the team. Here's what changes when the site itself can talk back, remember, and follow up.
Shoppers Stopped Browsing. They Started Asking.
The funnel that ran ecommerce for two decades is breaking in real time. Shoppers in 2026 don't want to dig — they want to ask. And the brands that understand this shift are quietly converting at rates the old funnel never touched.
Apps Needed Content. Now Agents Need Content.
When we first started building apps at Fig1 nearly 17 years ago, we learned something quickly: apps craved content. Now I see the exact same shift happening with AI agents.
AI Chatbots Are the New Search—and Brands Need to Treat Them That Way
Consumers are no longer just googling—they’re asking ChatGPT, Claude, Perplexity. And your brand? It’s either showing up in those answers… or it’s invisible.
AI in Advertising: The Future of Personalization and Efficiency by 2025
As we step into 2025, AI is poised to revolutionize advertising by delivering hyper-personalized experiences, optimizing programmatic campaigns in real-time, and generating high-quality content tailored to individual preferences.
How AI is Transforming the Wine and Spirits Industry
Explore how artificial intelligence is revolutionizing the wine and spirits industry, enhancing sustainability efforts and improving customer experiences.