How Royce Gracie Jiu Jitsu Academy Turned Its Website Into a 24/7 Front Desk
Every prospective student has the same questions before they walk in: price, schedule, and how to start. Now 1,265 visitors get those answers on the spot, and the next step is always a trial class.
The Challenge
Royce Gracie Jiu Jitsu Academy in Shakopee, Minnesota runs Jiu-Jitsu, striking and fitness programs for adults, teens and kids. Like every martial arts academy, it grows through trial classes: the moment a prospect decides to try one is the moment they become a member.
Prospects arrive from Google on the schedule page or the special-offers page with a short list of questions: how much does it cost, when are classes, can I drop in, what do I bring. The coaches are on the mats, not at a desk. Every unanswered question was a prospect clicking to the next academy in the search results.
The Solution
Fig.1 deployed an AI assistant on every page of rgjjmn.com, built from the academy's programs, starter packages, weekly schedule and contact details, with one job: answer the question and book the trial class.
The Five Most Common Questions, One Tap Away
What Makes Our Academy Different, See Class Schedule, Are your classes suitable for beginners, What programs do you offer for adults and kids, and Contact Us. Prospects who do not want to type get a complete answer instantly.
Pricing and Schedule, Answered Instantly
Starter packages for Adults and Teens, Jr. Warriors and the Striking program, with everything each includes, plus the full weekly schedule, answered on whatever page the prospect is reading.
Trial-Class Sign-Up Inside the Chat
The Contact Us card opens the Book a Trial Class form right in the conversation. An interested prospect leaves their details without ever hunting for the contact page.
Live Where Prospects Land
The assistant works on the home page, the schedule, the special offers and every program page, so it meets prospects at the exact moment they are deciding.
Results & Impact
- ✓1,265 unique visitors reached in the first 90 days, with Google search as the leading source.
- ✓Pricing, schedule and first-class questions answered instantly, every one of them ending with an invitation to book a trial class.
- ✓Trial-class leads captured inside the chat within minutes of a prospect tapping Contact Us, in English and in Spanish.
- ✓51% of conversations started outside business hours, when the only alternative was voicemail.
- ✓The academy sees exactly what prospects ask before they commit, insight no contact form ever provided.
Quantifiable Outcome
51%
of prospect conversations happened outside business hours, and every one of them ended with a path to a trial class.
Versatile Deployment
This experience can live anywhere: an Instagram link-in-bio, website pop-up, trade-show QR code, email campaign, multilingual microsite, or embedded in a brand partner portal. One build, multiple channels.
Ready to Transform Your Customer Engagement?
See how Fig.1 can help your business create meaningful customer connections.
