When we first started building apps at Fig1 nearly 17 years ago, we learned something quickly:
Apps craved content.
Not just code or functionality. They needed onboarding, videos, updates, stories, personality, and reasons for people to keep engaging.
Then social media changed everything again. Suddenly every brand became a publisher.
Now I see the exact same shift happening with AI agents.
Thousands of companies are launching chatbots and AI assistants, but many feel empty after the first interaction because agents do not just need answers.
They need experiences.
And there are going to be exponentially more agents very soon:
- brand agents
- creator agents
- sales agents
- training agents
- shopping agents
- internal company agents
The winners will not be the most robotic or technical. They will be the agents people actually want to interact with.
That is why the conversational rich media layer matters so much. Video, personality, adaptive responses, storytelling, and real interaction make people stay engaged.
That is exactly what the Fig1.ai platform is built around, and a huge part of what we believe the future of the internet experience looks like.
And there is another massive opportunity brands and creators are starting to realize:
For the first time, you can directly see what your customers and fans are asking for in real time.
- What confuses them.
- What excites them.
- What they want next.
- What stops them from buying.
Agents are becoming both the experience layer and the feedback loop.
Apps needed content.
Social needed constant content.
Now agents need conversational, adaptive, rich media experiences.
